A passionate marketing leader with strong commercial awareness and expertise in smoothing underlayments, screeds and adhesives. As Head of Marketing for Instarmac Group and Instarmac Holdings, I am responsible for driving both operational and strategic marketing across a group of entrepreneurial UK-based manufacturing and distribution businesses, each occupying niche positions in their sectors.
My role spans new product development, PR, digital strategy, campaign management and UK and international trade exhibitions, working closely with directors and sales teams to deliver commercial growth. Proud to champion sustainability, I support initiatives such as the use of recycled materials, renewable energy, and greener fuels.
I am delighted to join the judging panel to help recognise excellence in flooring installation products.